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How to Capture and Keep Clients

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How to Capture and Keep Clients by Rose, Jennifer J., 9781634252140
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
  • ISBN: 9781634252140 | 1634252144
  • Cover: Paperback
  • Copyright: 4/7/2016
  • Sorry, this item is currently not available.

In this new second edition, How To Capture and Keep Clients: Marketing Strategies for Lawyers, the best and most innovative solo and small firm lawyers give the reader their secrets, approaches, and strategies to that age-old puzzle of growing your law firm.

Through this wealth of savvy advice, the reader will learn how to:

  • Ask for business
  • Attract and keep clients
  • Network
  • Partner with other lawyers
  • Build a virtual law firm
  • Market a specialty or boutique practice
  • Market to ethnic communities
  • Market in a small town
  • Use technology in client development
  • Create a service-centered firm
  • Brand your law firm just like the big firms do
  • Make marketing part of your daily practice
  • Avoid ethical marketing mistakes

The book is packed with strategies on how to overcome obstacles and position the lawyer for lifelong success.

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