How To Find a Black Cat in a Dark Room The Psychology of Intuition, Influence, Decision Making and Trust

An inquiry into what it is about our experiences and cultures that brings out the differences and reveals the similarities in us as humans beings, in the vein of Malcolm Gladwell and Daniel Kahneman.

Jacob Burak is on a quest to answer the question “are we as human beings, who are separated by different cultures and experiences, similar or different?” Through the lens of behavioural studies, we see how, while our approaches differ and often conflict, we all strive for similar things: love, acceptance, power and understanding. How to Find a Black Cat in a Dark Room offers the latest scientific studies of human behaviour alongside accessible anecdotes to examine the universal human experiences of comparing ourselves to others, the need to belong, the urge to achieve and the anxiety and uncertainty of life itself.
More importantly, Burak shows us how, in understanding these behavioural patterns, we learn that we are actually more alike than we are different; that our rivals often make us stronger; and that being trusting can help us live longer. With his inquisitive nature, logical thinking and engaging style, Burak examines whether it is destiny or personality that controls our lives, through intriguing subjects such as:


   • What are the ten rules for happiness that are entirely under our control?
   • Why do smart people make stupid mistakes?
   • What distinguishes bureaucrats and entrepreneurs?
   • What are the psychological differences between liberals and conservatives?
   • In what circumstances is it right to surrender our privacy?
   • Does it pay to trust people?

Jacob Burak is a Tel Aviv-based writer who draws from psychology, science and art to examine life and human nature. Since retiring from his business career in 2005, Burak has authored three bestsellers: Do Chimpanzees Dream of Retirement (2007), Noise (2009) and Why Kamikaze Pilots Wear Helmets (2011). Burak holds a BSc in Engineering and Management from the Technion and studied management at Harvard. He is active in social causes, including the Midot organization, which rates the effectiveness of NGOs, and Round-up Israel, which enables credit card users to donate fractions of their purchases. In 2013, Burak founded Alaxon, a digital magazine featuring articles on culture, art and popular science, for which he writes regularly.