How to Be a Great Communicator In Person, on

The author gives you the knowledge you need to excel at all types of business communication. He shows that all successful business communication, whether a speech from a podium or a face-to-face conversation, stems from the same basic principles. By using his Five Keys to Successful Communication anyone can unlock the potential to become a great communicator in any medium.

NIDO R. QUBEIN, chairman of an international consulting firm, Creative Services, Inc., based in High Point, North Carolina, is a recipient of the highest awards given to professional speakers, including the Cavett, the "Oscar" of professional speaking, and the Council of Peers Award of Excellence. He serves on a dozen corporate and university boards.

Acknowledgments

xiii

PART ONE ACQUIRING THE TOOLS OF COMMUNICATION

1

(62)

1 COMMUNICATION: THE REQUIREMENT OF A NEW CENTURY

3

(8)

The Global Tribe

3

(3)

Communication with s Diverse Workforce

6

(1)

Communication with the Market

6

(1)

Communication in the Workplace

7

(1)

Communication in the Service Economy

8

(3)

2 THE KEYS TO THE KINGDOM OF COMMUNICATION

11

(8)

The First Key: Desire

12

(2)

The Second Key: Understand the Process

14

(1)

The Third Key: Master the Basic Skills

15

(1)

The Fourth Key: Practice

17

(2)

The Fifth Key: Patience

17

(2)

3 ALL COMMUNICATION IS PERSONAL

19

(6)

The Importance of Dialogue

19

(2)

Madison Avenue Techniques

21

(1)

Barriers to Dialogue

21

(1)

The First Law of Effective Communication

22

(3>)

4 THE MESSENGER SPEAKS LOUDER THAN THE MESSAGE

25

(16)

Superior to Inferior

26

(2)

Inferior to Superior

28

(3)

Equal to Equal

31

(10)

5 CHOOSING YOUR WORDS

41

(10)

The Value of Words

42

(3)

Fad Words that Stick Around

45

(1)

Words with Semantic Baggage

46

(2)

Power Robbers

48

(3)

6 COMMUNICATING WITHOUT WORDS

51

(12)

Voice Qualities

51

(5)

Body Language

56

(2)

Facial Expressions

58

(2)

Clothing and Grooming

60

(3)

PART TWO COMMUNICATING IN THE WORKPLACE

63

(88)

7 UP, DOWN, AND ACROSS

65

(14)

Top-Down Communication

66

(5)

Upward Communication Empowers Management

71

(3)

Communicating Across the Chart

74

(2)

Ways to Encourage Lateral Communication

76

(3)

8 COMMUNICATING ONE ON ONE

79

(16)

The Basic Process of Communication

79

(12)

Six Communication Techniques

91

(4)

9 STOP, LOOK--GENDER LISTEN

95

(12)

Listening Pays

96

(7)

Why People Don't Listen

103

(4)

10 AVOIDING THE GENDER TRAP

107

(14)

The Language Challenge

108

(1)

Gender-Neutral Pronouns

109

(2)

Consciousness Raising

111

(7)

Sexual Harassment

118

(1)

Etiquette Between the Sexes

119

(2)

11 CROSS-CULTURAL COMMUNICATION

121

(14)

The Changing Workforce

121

(3)

Feeling at Home with Diversity

124

(6)

The Language of Culture

130

(2)

Selling Across Cultures

132

(3)

12 POWER THROUGH TELECOMMUNICATION

135

(8)

Preparing for New Technologies

135

(1)

Ally or Nuisance?

136

(7)

13 GETTING THE MOST FROM MEETINGS

143

(8)

Is This Meeting Necessary?

143

(2)

Choosing a Leader

145

(1)

Seating Arrangements

145

(1)

Group Brainstorming

146

(1)

Situations that Call for Intervention

147

(2)

After the Meeting

149

(2)

PART THREE FOCUSING YOUR COMMUNICATIONS

151

(46)

14 FOCUSING ON THE RIGHT AUDIENCE

153

(12)

Aim for Your Audience

153

(5)

Cultivate the Right Audience

158

(3)

Evaluate Your Audience

161

(4)

15 FOCUSING YOUR MESSAGE

165

(14)

Watch the Main Titles

165

(1)

Five Basic Steps in Focusing Your Message

166

(13)

16 FOCUSING YOUR PRESENTATION

179

(10)

Which Medium is Best?

180

(4)

Make Maximum Use of the Medium

184

(5)

17 FOCUSING YOUR RESULTS

189

(8)

Two Kinds of Success

191

(1)

Two Kinds of Feedback

192

(5)

PART FOUR PLATFORM POWER

197

(44)

18 PREPARING FOR YOUR SPEECH

199

(8)

Impromptu Speeches

200

(1)

Written Texts

201

(1)

Extemporaneous Speeches

202

(1)

Should You Accept?

202

(5)

19 COMMUNICATING THROUGH IMAGES AND STORIES

207

(14)

Choose Your Stories

207

(3)

Involve the Audience

210

(1)

Illuminate With Images

211

(10)

20 CAPTIVATING YOUR AUDIENCE

221

(8)

Be Sensitive to Your Audience

221

(2)

Pay Attention to Your Audience

223

(1)

Understand Your Audience

224

(3)

Identify With Your Audience

227

(2)

21 CONQUERING THE BARRIERS

229

(12)

Avoid Impenetrable Barriers

229

(2)

Factors to Monitor

231

(5)

A Dual Medium: Sight and Sound

236

(2)

Overcomming Stage Fright

238

(3)

Epilogue

241

(2)

Notes

243

(2)

Index

245

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How to Be a Great Communicator In Person, on Paper, and on the Podium

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