How to Persuade and Influence People Powerful

Wouldn't it be great if you could always get people to see things your way? Now you can.You won't go far in business if you can't bring people round to your way of thinking. Some people find it easy; the rest of us just need a little help. How to Persuade and Influence People reveals some of the most powerful influencing and persuasion techniques known to man. This enhanced second edition contains new tools, new research, new case studies and plenty of practical exercises to help you: Find the perfect way to win people over Become an amazing negotiator Overcome objections Appreciate and understand the other person's standpoint Understand why people buy what they buy Ensure people remember you and what you want Build long-term trust and credibilityPhilip Hesketh is a full-time international business speaker on the psychology of persuasion. Thousands of people have benefited from his advice. In this book, he maps out countless simple and memorable persuasion techniques that can be applied to a whole range of life's challenges. It's up to you to use them.How to Persuade and Influence People is a completely revised and updated edition of Life's a Game So Fix The Odds.

Philip Hesketh is a full-time international business speaker on the psychology of persuasion. Thousands of people have benefited from his advice. In this book, he maps out countless simple and memorable persuasion techniques that can be applied to a whole range of life's challenges. It's up to you to use them.

Preface	p. vii
The Starting Point - People, Beliefs and Relationships	p. 1
Daring to Begin	p. 3
The Role of the Subconscious in Influence	p. 9
How to be More Liked by More People	p. 19
How to Remember People's Names	p. 33
How to Develop Good Relationships	p. 37
Persuasion and Influence	p. 67
The Five Keys to Persuasion and Influence	p. 69
How to Create Genuine Empathy	p. 85
Asking Questions and Accepting the Answers	p. 93
Understanding Implications and Influence	p. 101
Thinking Long Term and Getting Your Own Way	p. 113
The Importance of Preparation in Influencing	p. 127
Different Strokes for Different Folks	p. 135
Overcoming Objections and Negotiation	p. 141
Techniques to Handle All Objections	p. 143
The First Four Steps to Negotiation	p. 155
The Final Four Steps to Negotiation	p. 169
Getting People to Do What They Have Agreed to Do	p. 179
The Reasons People Buy What They Buy	p. 193
The Psychology Behind Why People Buy What They Buy	p. 195
Rarity	p. 205
Empathy and Ego	p. 215
Authority	p. 219
Special Deal	p. 223
Obligation	p. 233
Nervousness	p. 241
Social Pressure	p. 245
How People Choose	p. 251
Putting the Reasons Together	p. 261
How Memory, Learning and Communication Work	p. 267
How to Get People to Remember What You Have Said	p. 269
How Learning Works and Why Power Point Doesn't	p. 273
How to be a More Effective Communicator	p. 281
Trust, Motivation and What You Need to do Next	p. 285
The Seven Things that Really Matter in Relationships	p. 287
How to Build Trust That Lasts a Lifetime	p. 297
Motivation	p. 313
Say What You Are Going to Do and Do What You Say	p. 327
Influence, Persuasion and the Purpose of Life	p. 343
Appendix: Philip's Purpose	p. 353
Philip's Desiderata	p. 355
About Philip Hesketh	p. 359
Table of Contents provided by Ingram. All Rights Reserved.

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How to Persuade and Influence People Powerful Techniques to Get Your Own Way More Often

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