How to Promote, Publicize, and Advertise Your Growing Business Getting the Word Out without Spending a Fortune
, by Baker, Kim; Baker, SunnyNote: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9780471551935 | 0471551937
- Cover: Paperback
- Copyright: 4/16/1992
Builds on what you already know about communications as a basis for becoming an expert in getting messages out to your own marketplace. In-depth coverage explains how to create, manage and produce cost effective advertising, publicity, brochures, catalogs and public relations events. Provides succinct guidelines, step-by-step checklists, easy-to-use charts, money-saving tips for budgets of all sizes and real-world examples which demonstrate the concepts in action.