How We Know What Isn't So : The Fallibility of Human Reason in Everyday Life, by Thomas Gilovich
- ISBN: 9780029117064 | 0029117062
- Cover: Paperback
- Copyright: 3/5/1993
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Gilovich illustrates his points with vivid examples and supports them with the latest research findings in a wise and readable guide to the fallacy of the obvious in everyday life.