The Idea of Design

The Idea of Design is an anthology of essays that addresses the nature and practice of product design and graphic design in the contemporary world. The essays, selected from volumes 4-9 of the international journal Design Issues, focus on three themes: reflection on the nature of design, the meaning of products, and the place of design in world culture. The authors are distinguished scholars, historians, designers, and design educators. The diversity of their work illustrates the pluralistic and interdisciplinary dimensions of the idea of design in contemporary culture. Contributors: Rudolf Arnheim. S. Balaram. Richard Buchanan. A. Cheng. Mihaly Csikszentmihalyi. Yves Deforge. Clive Dilnot. Alain Findeli. Jorge Frascara. Tony Fry. Rajeswari Ghose. Takuo Hirano. Martin Krampen. Laus Krippendorf. Tomas Maldonado. Victor Margolin. Abraham Moles. Victor Papanek. Gert Selle. Ann Tyler. Barbara Usherwood. A Design Issues Reader

Acknowledgments
Introduction
Wicked Problems in Design Thinking	p. 3
Avatars of Design: Design Before Design	p. 21
Moholy-Nagy's Design Pedagogy in Chicago (1937-1946)	p. 29
Graphic Design: Fine Art or Social Science?	p. 44
The Future Isn't What It Used To Be	p. 56
Sketching and the Psychology of Design	p. 70
Myth and Maturity: Toward a New Order in the Decade of Design	p. 75
Semiotics in Architecture and Industrial/Product Design	p. 89
Shaping Belief: The Role of Audience in Visual Communication	p. 104
The Power of Punctuation	p. 113
Design and Order in Everyday Life	p. 118
Product Symbolism of Gandhi and Its Connection with Indian Mythology	p. 127
The Gift	p. 144
On the Essential Contexts of Artifacts or on the Proposition that "Design Is Making Sense (of Things)"	p. 156
Design, Development, Cultural Legacies in Asia	p. 187
A Geography of Power: Design History and Marginality	p. 204
The Development of Modern Japanese Design: A Personal Account	p. 221
Line	p. 227
Untimely Opinions (An Attempt to Reflect on Design)	p. 238
The Idea of Comfort	p. 248
The Design Museum: Form Follows Funding	p. 257
Design and Immateriality: What of It in a Post Industrial Society?	p. 268
Expanding the Boundaries of Design: The Product Environment and the New User	p. 275
Sources	p. 281
About the Contributors	p. 283
Table of Contents provided by Blackwell. All Rights Reserved.

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