Ideation

Have you ever had a great idea? Did you do anything with it? Don't worry-you are not alone. Most of us have had great ideas but few of us ever do anything about them. Ideation will tell you what to do, how to find out if anyone has thought of it before, how to protect, develop, fund, and market it-regardless of whether it's business, creative, or scientific in nature, and regardless of whether you are working in a large corporation or at home.

DOUGLAS GRAHAM is CEO and Chairman of Innovation Trust Company, which administers $8 billion of financial assets and is the first bank to manage intellectual assets as well as financial assets. A former managing director at KPMG consulting, he is an acknowledged expert on intellectual capital and idea valuation and has advised many governments.

THOMAS T. BACHMANN is a leading innovator who operates a multibillion dollar investment company specializing in active and passive investments. He pioneered the practice of trading intellectual property portfolios as equities.

SECTION A: INTRODUCTION.

Chapter 1. Why Ideas Matter.

Chapter 2. The Mothers and Fathers of Invention.

Chapter 3. Taxonomy of Innovation.

SECTION B: THE LIFE CYCLE OF IDEAS.

Chapter 4. Innovate: The Birth of an Idea.

Chapter 5. Register: The First Step for Every New Idea.

Chapter 6. Protect: Ensure Recognition and Reward.

Chapter 7. Develop: Improve Your Idea.

Chapter 8. Value: What is Your Idea Worth.

Chapter 9. Market: Finding Investors and Customers.

Chapter 10. The Deathof an Idea.

SECTION C: THE INNOVATION INDUSTRY: A CALL TO ACTION.

Chapter 11. The Individual Innovation Imperative.

Chapter 12. The Corporate Innovatiion Imperative.

Chapter 13. Academic Innovatiion Imperative.

Chapter 14. Creative Innovatiion Imperative.

Chapter 15. The Global Innovatiion Imperative.

SECTION D: A VISION FOR THE FUTURE.

Chapter 16. The Providers of Innovation.

Chapter 17. The Merchants of Innovation.

Chapter 18. The Consumers of Innovation.

What is included with this book?

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Summary

Author Biography

Table of Contents

Supplemental Materials