Images of Strategy

Images of Strategy develops an innovative and multi-faceted approach to strategic management which will enable students to use and develop interesting and wide-ranging applications alongside some of the latest ideas and analysis. It does so by asking if we really are looking in at the same static object when we look at strategy and suggesting approaches to strategy as fluid and complex. Images of Strategy looks at strategy from the inside out rather than feeling and theorising from the outside in. Students who use this text will learn to analyse, integrate and apply the many functional elements of strategic choice that shape complex corporate outcomes in today's world: organisational design, technology, human resource management, systems, marketing, change, politics, ethics, identity, and finance.

Steve Cummings is Professor of Strategic Management at Victoria Management School and a visiting lecturer at MIB, Ecole National Center de Paris and Vlerick Business School, University of Ghent, Belgium.

David Wilson in Professor of Strategy at the Warwick Business School, head of the Centre for Corporate Strategy and Creativity, and author of many previous books and journal articles.

The contributing authors include well-known and respected scholars in organization and management theory with many years experience of teaching MBAs, undergraduates and executives at one of the leading business schools in Europe:

Notes on Contributors

vii

Preface

ix

Stephen Cummings

Robin Wensley

David Wilson

Images of Strategy

1

(40)

Stephen Cummings

David Wilson

Strategy as Ethos

41

(33)

Stephen Cummings

Strategy as Organizing

74

(31)

Karen Legge

Strategy as Intention and Anticipation

105

(31)

Robin Wensley

Strategy as Orchestrating Knowledge

136

(28)

John McGee

Strategy as Data Plus Sense-Making

164

(33)

Bob Galliers

Sue Newell

Strategy as Creativity

197

(31)

Chris Bilton

Stephen Cummings

David Wilson

Strategy as Exploration and Interconnection

228

(38)

Duncan Angwin

Strategy as Systems Thinking

266

(35)

John Brocklesby

Stephen Cummings

Strategy as Process, Power and Change

301

(30)

Andrew Pettigrew

Strategy as Marketing

331

(25)

Peter Doyle

Strategy as Numbers

356

(27)

Peter Doyle

Strategy as Decision Making

383

(28)

David Wilson

Strategy as Orientation and Animation

411

(27)

Stephen Cummings

David Wilson

Index

438

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Summary

Author Biography

Table of Contents

Supplemental Materials