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The IMC Handbook: Readings & Cases in Integrated Marketing Communications

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The IMC Handbook: Readings & Cases in Integrated Marketing Communications by J. Stephen Kelly PhD, 9781933199061
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
  • ISBN: 9781933199061 | 1933199067
  • Cover: Paperback
  • Copyright: 1/1/2015
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