The Impulse Factor An Innovative Approach to

Packed with riveting examples and controversial research, "The Impulse Factor" provides a clear understanding of why people make the choices they do--and the tools necessary to turn those decisions into something great.

Nick Tasler is a writer, researcher, and organizational psychologist and a regular contributor to Business Week.com. He and his work have been featured in media including U.S. News World Report, Psychologies, Marie Claire, and Foxbusiness.com, and on NBC-TV, BBC Radio, and Irish talk radio. He lives with his wife and two children in Minneapolis.

Forword	p. IX
Introduction: thrill riders	p. 1
Origin Of Seekers: From Cavemen To Cage Fighters	p. 13
Impulsivity's Hidden Side: The Secret Of Being Directionally Correct	p. 33
Eat Or Be Eaten: What Politicians Have Learned From Primates	p. 49
Bubblology: The Plague Of The $76,000 Flower	p. 65
Common Sense Of Ownership	p. 85
Factoring You Into Your Decisions	p. 103
Potential Seekers: Exploring The Connectino Between Sinners, Saints, Barbies, And Farmers	p. 117
Risk Managers: Conquering The Fear Of Big Cats	p. 151
Striking a Balance	p. 185
Afterword: Putting Big Ideas TO The Test	p. 213
Acknowledgments	p. 223
Technical Manual For The Impulse Factor Test	p. 225
Who Is Talentsmart?	p. 243
Notes	p. 245
Table of Contents provided by Ingram. All Rights Reserved.

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The Impulse Factor An Innovative Approach to Better Decision Making

Summary

Author Biography

Table of Contents

Supplemental Materials