InCitations Discovering a World of Inspiration through Quotes, Words and Expressions

InCitations offers a series of memorable quotes, aphorisms and expressions (that is, citations) and by delving into their history and meaning(s) you will find ways of applying – or just pondering on – them that incite insight and add to a sense of smartness. The range of inspiring quotes, aphorisms and words provided aim to illuminate, trigger debate, conversation and reflection that will enliven and enrich your writing and thinking. From the arts to sciences, advertising to psychology, this book encompasses it all. You will encounter writers, lyricists, firebrands, psychoanalysts and complexity theorists, The New Yorker cartoons, Spartan mothers and tractor boys, as well as learn the difference between jumbo jets and mayonnaise, and the significance of 45.

Anthony Tasgal is a lecturer, speaker and strategist whose main occupation is advertising and marketing. He specialises in storytelling, behavioural economics and insights, and greatly enjoys etymology and comedy. He is the author of the award-winning books The Storytelling Book and The Inspiratorium.