Industrial Tourism: Opportunities for City and Enterprise

Industrial tourism presents opportunities, both in terms of income and as a tool of management, for individual firms who open their doors, and consequently their local regions, to the public. But how can these opportunities be organised in a way that enables the city and the enterprise to take advantage? This book analyses the conditions for successful industrial tourism development using case studies of Wolfsburg, Cologne, Pays de la Loire, Turin, Shanghai and Rotterdam, resulting in concrete recommendations for cities and companies with ambitions in this field.