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Influence: The Psychology of Persuasion

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Influence: The Psychology of Persuasion by Cialdini, Robert B., 9780061241895
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  • ISBN: 9780061241895 | 006124189X
  • Cover: Paperback
  • Copyright: 6/1/2010
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Influence, the classic book on persuasion, explains the psychology of why people say "yes"-and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader-and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.


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