Infoglut: How Too Much Information Is Changing the Way We Think and Know

In this cutting edge book, cultural theorist Mark Andrejevic approaches the question of how the era of "big data" -- characterized by information overload and data glut --influences the way we think about and use information. In particular, Andrejevic traces connections between the different strategies various groups are using to navigate a mediated information landscape that has transformed quite rapidly from one characterized by perceived scarcity (and barriers to access) to one of data glut. These strategies--like neuromarketing, data mining, and sentiment analysis--Andrejevic argues converge on an understanding of the social, political, and economic roles of information which challenges the empowering promise of the digital information revolution.