Innovating Strategy Processes

Innovating Strategy Process presents a series of reflective essays by established and emerging scholars on the subject of innovation, considering it both as an outcome of strategy and as a process in itself. The sections of the book highlight three specific issues related to innovation: the genesis of innovative strategy making, contexts for innovation, and models of strategic renewal. Within these three sections, cutting-edge topics addressed include: the dynamics of new value creation, play as the means and art as the impetus for strategy making, the role of emotion in new venture decision making, and science and entrepreneurship as a source of innovative strategies. The book has something to offer to a wide range of readers. For the reflective executive, it contains new ideas and rich case descriptions that will trigger creative thinking about how to design a more innovative strategy process. For consultants, there are many new conceptual frameworks for analyzing and designing strategy process. Academic readers will relish the diversity and creativity behind the different contributions. Collectively, the essays signal the future direction of the field.

Steven W. Floyd is the Cizik Chair of Strategic Management, Technology and Manufacturing and a Professor in the Management Department at the University of Connecticut.

Johan Roos a former Professor of Strategy and General Management, is now the Director of Lausanne-based Imagination Lab Foundation.

Claus D. Jacobs is Research Fellow with the Imagination Lab Foundation in Lausanne.

Franz W. Kellermanns is Assistant Professor of Management at the Mississippi State University’s College of Business and Industry.