Innovation Driving Product, Process, and

Innovation represents the most important articles on the topic of innovation and features contributions from some of the world's top experts including Jordan J. Baruch, John Seely Brown, Anil Khurana, Constantinos Markides, Marc H. Meyer, Michael E. Porter, James Brian Quinn, Edward B. Roberts, Stephen R. Rosenthal, Harbir Singh, Robert I. Sutton, Karl Ulrich, James M. Utterback, Eric A. von Hippel, and others.

EDWARD B. ROBERTS is the David Sarnoff Professor of the Management of Technology at the Massachusetts Institute of Technology's Sloan School of Management. He is the founder and chair of the MIT Entrepreneurship Center and chairs the Sloan's faculty of management of technological innovation and entrepreneurship. He is the author of Entrepreneurs in High Technology.

Introduction

1

(8)

Edward B. Roberts

PART ONE INNOVATING FROM THE INSIDE

Strategic Innovation

9

(32)

Constantinos Markides

By breaking the rules of the game and thinking of new ways to compete, a company can strategically redefine its business and catch its bigger competitors off guard

Creativity Versus Structure: A Useful Tension

41

(6)

John Seely Brown

Paul Duguid

Great new ideas help only those organizations with the discipline and infrastructure needed to implement them

Integrating the Fuzzy Front End of New Product Development

47

(40)

Anil Khurana

Stephen R. Rosenthal

Achieving greater effectiveness in the early stages of product innovation requires integrating seemingly disparate but related strategic and operational activities, typically by crossing functional boundaries

The Product Family and the Dynamics of Core Capability

87

(42)

Marc H. Meyer

James M. Utterback

A disciplined approach to developing and extending product families is a productive strategy for achieving rapid delivery cycles in the creation of new products

Planning for Product Platforms

129

(32)

David Robertson

Karl Ulrich

Effective planning for product platforms allows a company to deliver distinctive products to the market while conserving development and production resources

PART TWO INNOVATING WITH THE OUTSIDE

Ally or Acquire? How Technology Leaders Decide

161

(22)

Edward B. Roberts

Wenyun Kathy Liu

In the quest to develop profitable products, technology, companies are constantly faced with choosing between alliances and acquisitions. Executives who understand where their products fit within the technology life cycle are more likely to make the right call

Outsourcing Innovation: The New Engine of Growth

183

(38)

James Brian Quinn

When everyone around you is innovating, how do you stay ahead? The answer: by outsourcing innovation. Today innovation calls for the complex knowledge that only a broad network of specialists can offer

How to Make Strategic Alliances Work

221

(18)

Jeffrey H. Dyer

Prashant Kale

Harbir Singh

Developing a dedicated alliance function is the key to building the expertise needed to achieve competitive advantage.

Innovation: Location Matters

239

(24)

Michael E. Porter

Scott Stern

Innovation has become the defining challenge for global competitiveness. To manage it well, companies must harness the power of location in creating and commercializing new ideas

PART THREE NEW DIMENSIONS FOR INNOVATION

Software-Based Innovation

263

(36)

James Brian Quinn

Jordan J. Baruch

Karen Anne Zien

By shifting many steps in the innovation process to software, managers can improve innovation quality, shorten cycle times, cut costs, and lower risks

Innovation by User Communities: Learning from Open-Source Software

299

(12)

Eric A. von Hippel

Creating complex products with limited manufacturer involvement is a growing phenomenon in markets as diverse as windsurfing gear and open-source software

Weird Ideas That Spark Innovation

311

(12)

Robert I. Sutton

Counterintuitive approaches are helping companies keep their creative edge

The Authors

323

(10)

Index

333

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Innovation Driving Product, Process, and Market Change

Summary

Author Biography

Table of Contents

Supplemental Materials