The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success

Acknowledgments          ix

Preface                          xi

Introduction: What the World Needs Now is More Jobs--Steve Jobs     xv

Chapter 1: What Would Steve Do?                       1

Principle 1: Do What You Love

Chapter 2: Follow Your Heart                15

Chapter 3: Think Differently About Your Career        25

Principle 2: Put a Dent in the Universe

Chapter 4: Inspire Evangelists                      45

Chapter 5: Think Differently About Your Vision         61

Principle 3: Kick-Start Your Brain

Chapter 6: Seek Out New Experiences         81

Chapter 7: Think Differently About How You Think          93

Principle 4: Sell Dreams, Not Products

Chapter 8: See Genius in Their Craziness            105

Chapter 9: Think Differently About Your Customers        125

Principle 5: Say No to 1,000 Things

Chapter 10: Simplicity is the Ultimate Sophistication          137

Chapter 11: Think Differently About Design                     155

Principle 6: Create Insanely Great Experiences

Chapter 12: We're Here to Help You Grow               175

Chapter 13: Think Differently About Your Brand Experience    185

Principle 7: Master the Message

Chapter 14: The World's Greatest Corporate Storyteller           199

Chapter 15: Think Differently About Your Story          209

One More Thing...Don't Let the Bozos Get You Down       219

Notes           223

Index           237

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