Inside Corporate Innovation

The new wave of organizational innovations involves new types of arrangements between individuals and corporations. It is likely to continue to produce new organizational forms, spanning the entire range of combinations of markets and hierarchies and involving complex, sometimes protracted negotiation processes between individuals and corporate entities. Such negotiation processes, we believe, will be an increasingly pervasive aspect of corporate life and an important mechanism for facilitating the new integration of individualism and big business through corporate entrepreneurship.

Robert A. Burgelman is Associate Professor of Management at the Stanford University Graduate School of Business. He is coauthor of Strategic Management of Technology and Innovation.

Contents

Preface
Acknowledgments
1 Internal Corporate Venturing
2 Can Exploratory Research Be Planned?
3 Transforming Invention into Innovation
4 Conceiving New Business Opportunities
5 Transforming Projects into Ventures
6 Establishing a One-Product Business
7 From a One-Product to a Multiline Business
8 The New-Venture Division in the Corporate Context
9 An Overview of Internal Corporate Venturing
10 Management Strategies That Improve the Odds
11 The Role of Corporate Entrepreneurship in Established Firms
Epilogue: A New Organizational Revolution in the Making?
Appendix: Methodology and Research Design
Notes
Index

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Inside Corporate Innovation

Summary

Author Biography

Table of Contents

Supplemental Materials