International Business Realisms Globalizing Locally Responsive and Internationally Connected Business Disciplines

International Business (IB) is a complex and interdisciplinary field. It encompasses regular currency and political risks alongside fundamental uncertainties and variations in international development, collaboration, social values, and shared objectives. As globalization expands our markets across national boundaries, institutional innovation and experimentation is essential for countries to brand their products globally and develop internationally acclaimed products.

The contributors of International Business Realisms analyze instances of interdisciplinary marketing and branding for the global market place and distill practical implications for effective international and domestic marketing.

Anshu Arora, Ph.D., PMP is the Director of 'Global Logistics and International Business Education Research (G-LIBER)' Center of Excellence and Professor of Marketing in the College of Business Administration, Savannah State University, Savannah, Georgia. She is a Certified Project Management Professional (PMP) from Project Management Institute (PMI), USA and holds a Foundation Certificate in IT Service Management from Information Systems Examination Board (ISEB), UK. Dr. Arora has been a Visiting Professor at the University of California, Davis and Thunderbird School of Global Management, Glendale, Arizona. She was invited by the Ministry of Foreign Affairs of Japan as a Visiting Professor and Leader of Indian Delegation to Tokyo, Kyoto, Hiroshima and Honshu in Japan. Dr. Arora was awarded Ph.D. in the area of Consumer Navigation Behavior in Hypermedia CMEs from the Indian Institute of Technology, Delhi, India. She has been the winner of Advertising Educational Foundation (AEF) faculty internship - Visiting Professor Program (VPP) 2010 in New York City. She has more than a decade of industrial and academic experience. Dr. Arora is '2011 Special Issue' Editor for 'International Journal of Online Web Based Learning and Teaching Technologies', and Associate Editor for 'International Journal of Systems and Software Engineering'. She has published about 25 papers in national and International journals of repute and presented about 35 papers at national and international conferences. Her research interests and expertise include marketing analytics, stereotypical advertising polysemy, consumer behavior, ambient advertising, social media strategy mix and social media measurement, innovative experiential learning models in marketing and logistics / supply chain management, and relational supply chain strategy relationships.

1. The 'Global Logistics and International Business 2.0): Curriculum Internationalization Experience
Anshu Arora, Jun Wu, Suman Niranjan, Reginald Leseane, Shalonda Bradford, and Hae Choi
2. Crisis Management Challenges in a Socially Networked World: BP's Response to the Gulf of Mexico Oil Spill
Maria Louise Thybo and Peter Keith Ross
3. THE S.H.A.R.P. Conceptual Framework for Young African-American Adults …… What is Cool?
Carl Sharperson and Reginald Leseane
4. Exotic, Erogenous, Erotica: Veiled Signs of 'Advertising Erotica' for Luxury Brands
Sacriana Ware, Jamese Beazer, and Anshu Arora
5. How 'American' are 'All-American' Brands? A Case of Gap, Inc. as 'Made in America' Brand
Eulalia Wycoff and Rajeev Sooreea
6. U.S. Securities and Exchange Commission Charges : Thornburg Mortgage Company for Fraudulent Accounting
Ariel Shead and Marjorie Maguire-Krupp
7. Drops in the Glass: The Influence of Alcohol Advertising on Young Adults
Melody Burks, Jun Wu and Anshu Arora
8. THE S.H.A.R.P. Conceptual Framework for Young: African-American Adults …… What is Cool? Carl Sharperson and Reginald Leseane
9. How 'American' are 'All-American' Brands? A Case of Gap, Inc. as 'Made in America' Brand
Eulalia Wycoff and Rajeev Sooreea
10. Drops in the Glass: The Influence of Alcohol Advertising on Young Adults
Melody Burks, Ulysses J. Brown, Jun Wu and Anshu Arora
11. Crisis Management Challenges in a Socially Networked World: BP's Response to the Gulf of Mexico Oil Spill
Maria Louise Thybo and Peter Keith Ross