International Marketing

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International Marketing by Czinkota, Michael; Ronkainen, Ilkka, 9781133627517
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  • ISBN: 9781133627517 | 113362751X
  • Cover: Paperback
  • Copyright: 8/13/2012

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INTERNATIONAL MARKETING is an innovative, up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. This in-depth text will prepare you to conquer the international business world!
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