International Media Studies

International Media Studies is a bold introduction to the field that urges media studies in a new, more nuanced direction. By situating it firmly in an international context appropriate to the networked, globalized, 21st century, this text moves beyond the binarisms of "the West and the Rest," and surveys reception of a wide variety of media content and formats such as television, magazines/fiction, newspaper, popular music; and considers both theoretical and much-needed ethnographic perspectives.This volume showcases global media patterns and local flows in a variety of countries around the world, and through the theoretical prisms of hybridism and post colonialism. This text asserts concerns about overlapping narratives of global, national, and local identities in a welcome summary of audience/reception scholarship that breaches the Western media context: in locales such as Egypt, South East Asia, China, Taiwan, and Tibet.A comprehensive survey of the current state of media studies as it is being practiced across the world; International Media Studies is a book that, once and for all, demands a de-centering of media epistemology from the imperial cores of knowledge production.

Divya C. McMillin is Associate Professor of International Communication and Cultural Studies at the University of Washington, Tacoma. She has written book chapters and published numerous articles in such journals as the Journal of Communication, International Journal of Cultural Studies, Continuum: Journal of Media and Cultural Studies, International Communication Bulletin, and Economic and Political Weekly, on issues of media globalization and identity.