Internet Business Models and Strategies : Text and Cases

, by Afuah, Allan; Tucci, Christopher L.

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

ISBN: 9780072397246 | 0072397241
Cover: Paperback
Copyright: 8/9/2000

Rent

(Recommended)

$48.64

Term

Due

Price

Semester

Dec 13

$51.19

Quarter

Aug 16

$48.64

Short Term

Jul 3

$46.07

*This item is part of an exclusive publisher rental program and requires an additional convenience fee. This fee will be reflected in the shopping cart.
Buy New

Usually Ships in 3-4 Business Days

$69.94

Afuah and Tucci's Internet Business Models and Strategies: Text and Cases, 2e draws on research to develop and integrate a framework to help students understand factors that surround a firms performance and the central role that business models play in the face of the Internet. In the first part of the text, Afuah and Tucci explore the concepts on which Internet models rest. The second part offers cases of both Internet firms and Brick and Mortar companies that must formulate and execute successful business models and strategies.

Preface

Acknowledgments

xxi

PART I The Internet

(42)

Introduction and Overview

(8)

Determinants of Performance

(1)

Business Models

(2)

Environment

(1)

Change

(1)

The Internet

(1)

Internet Business Models

(1)

Internet Business Models and Strategies

(4)

The Internet

(1)

Components, Linkages, Dynamics, and Evaluation of Business Models

(1)

The Role of Competitive and Macro Environments

(1)

Applying the Concepts, Models, and Tools

(1)

Cases

(2)

Overview of Internet Technology and Value Network

(16)

Definition and History

(1)

What Are the Internet and the World Wide Web?

(3)

A Brief History of the Internet and the World Wide Web

(1)

The Internet Value Network

(12)

Users

(2)

Communications Services

(2)

Suppliers

(6)

Competitive Landscape-Changing Properties of the Internet

(16)

Properties of the Internet

(5)

Mediating Technology

(1)

Universality

(1)

Network Externalities

(1)

Distribution Channel

(1)

Time Moderator

(1)

Information Asymmetry Shrinker

(1)

Infinite Virtual Capacity

(1)

Low Cost Standard

(1)

Creative Destroyer

(1)

Transaction-Cost Reducer

(1)

Impact of the Internet on the 5-Cs

(1)

Coordination

(2)

Commerce

(2)

Community

(1)

Content

(1)

Communication

(1)

Implications for Industries

(1)

Limitations to Transactions Over the Internet

(1)

Tacit Knowledge

(1)

People

(4)

PART II Components, Linkages, Dynamics, and Evaluation of Business Models

(78)

Components of a Business Model

(23)

Internet Business Model

(1)

A Taxonomy of Business Models

(2)

Components and Linkages

(1)

Rationale

(1)

Customer Value

(1)

Differentiation

(3)

Low Cost

(1)

Scope

(1)

Price

(1)

Market Share and Margins Are Critical!

(1)

It's Growth! It's Revenues

(1)

Lock-in

(1)

Types of Pricing and the Influence of the Internet (Dynamic Pricing)

(1)

Revenue Sources

(1)

Connected Activities: What Activities and When

(1)

Which Activities to Perform

(3)

When to Perform Activities

(1)

Implementation

(1)

Structure

(1)

Systems

(1)

People

(1)

Capabilities

(1)

Resources

(1)

Competencies

(1)

Competitive Advantage

(1)

Sustainability

(4)

Dynamics and Appraisal of Business Models

(19)

Three Generic Strategies

(1)

Block Strategy

(1)

Run Strategy

(1)

Team-up Strategy

(1)

It Takes Complementary Assets Too

(1)

Complementary Asset Framework

(1)

Implications for Internet Business Models and Generic Strategies

(1)

Timing

(1)

A Technology Life Cycle Model and the Internet

(2)

Implications for Generic Strategies

(1)

Incumbents: Bricks-and-Mortar

(1)

Incentive to Invest: Impact on Existing Products

(1)

Competence Enhancing or Destroying

(1)

The Internet: A Disruptive Technology?

(1)

Adopting the Internet: Separate Entity or a Unit Within?

(1)

Appraising Business Models

(1)

Profitability Measures

(1)

Profitability Predictor Measures

(1)

Business Model Component Measures

(3)

Important!

(4)

Value Configurations and the Internet

(19)

Value Creation and Organizational Technologies

(2)

The Value Chain

(1)

A Manufacturer's Value Chain

(1)

How Does the Internet Affect the Primary Activities of the Value Chain?

(3)

The Value Shop

(1)

Value Creation Logic and Service Provision

(1)

Primary Activities of the Value Shop

(1)

How Does the Internet Affect the Primary Activities of the Value Shop?

(2)

The Value Network

(1)

Examples of Value Network Businesses

(1)

Primary Activities of the Value Network

(1)

How Does the Internet Affect the Primary Activities of the Value Network?

(2)

Making a Firm's Value Configuration Consistent with Its Activities

101

(5)

Valuing and Financing and Internet Start-Up

106

(15)

When to Cash Out

106

(1)

Over a Firm's Life Cycle

106

(1)

Collecting Early

107

(1)

The IPO Process

107

(1)

Impact of the Internet on the IPO Process

108

(1)

Valuation of a Business

108

(1)

Cash Flows

108

(2)

Price-Earnings (P/E) Ratio

110

(1)

Price-Earnings Growth (PEG) Ratio

111

(1)

Valuation of Businesses That Are Not Yet Profitable

111

(1)

Firm and Industry Proxies

112

(1)

Business Models Approach: Earnings and Cash Flow Chain

112

(1)

Intellectual Capital: Valuing the Parts

113

(1)

Components of Intellectual Capital

114

(1)

Financing a Start-Up

115

(1)

Internal Sources: Assets and Activity

116

(1)

Equity

117

(1)

Debt

118

(1)

Complementary Assets

118

(3)

PART III The Role of Competitive and Macro Environments

121

(16)

Competitive and Macro Environments

123

(14)

The Environment as Determinant of Firm Performance

124

(1)

The Competitive Environment

124

(1)

Industry Characteristics and Critical Success Drivers

124

(1)

The Internet and Environmental Determinants of Performance

125

(1)

Impact of the Internet on Industry Environment

125

(2)

The Internet's Multiple Forces

127

(1)

A Five Forces Analysis of ISPs

128

(1)

An Important Point about Industry Analysis

129

(1)

Co-Opetitors and Industry Dynamics

129

(1)

Co-opetitors

129

(1)

Industry Dynamics and Evolution

130

(1)

The Macro Environment

131

(1)

Impact on Performance

131

(6)

PART IV Applying the Concepts, Models, and Tools

137

(40)

The General Manager and the Internet

139

(19)

Competitive Advantage and the General Manager

139

(1)

Incumbents Versus New Entrants

140

(1)

Managing Bricks-and-Mortar Incumbents

140

(4)

Managing New Entrants

144

(2)

Formulating and Implementing a Strategy

146

(1)

Change and the Strategic Management Process

146

(1)

Where Is the Firm Now?

146

(4)

Where Does the Firm Go Next?

150

(1)

How Does the Firm Get There?

150

(2)

Implementation

152

(1)

Personal Role of the General Manager

153

(1)

Champions

154

(1)

Sponsors

154

(4)

Sample Analysis of an Internet Business Model Case

158

(19)

Amazon.com: zShops

158

(1)

Amazon.com

159

(1)

Amazon's Diversification Strategy

159

(4)

zShops

163

(1)

e-Commerce Industry

164

(1)

Competitors

164

(1)

Thereats

164

(1)

The zShops Dilemma

165

(1)

What Is the zShops New Product Concept and How Do They Add Value to Stakeholders?

165

(1)

How the zShops Add Value to Customers

166

(1)

How the zShops Add Value to Shop Merchants

167

(1)

How the zShops Add Value to Amazon

167

(2)

What Value Configuration Activities Should Amazon Be Undertaking?

169

(1)

Value Network Components

169

(1)

Does Amazon Have Control Over Key Assets?

169

(1)

Complementary Asset Framework

169

(1)

Are the zShops a Viable Growth Strategy for Amazon?

170

(1)

Analysis of Business Model Components

171

(2)

Recommendations: Is Amazon Risking Too Much from the Standpoint of Brand Name and Reputation?

173

(4)

Appendix

177

(6)

PART V Cases

183

(162)

Broadcast.com

185

(7)

Webvan: Reinventing the Milkman

192

(10)

Netscape Communications and the Browser (A) and (B)

202

(19)

VerticalNet: The New Face of B2B

221

(14)

Red Hat Software and Linux Operating System: Where Do You Want to Go Tomorrow?

235

(10)

Beyond Interactive: Internet Advertising and Cash Crunch

245

(13)

Hotmail: Free E-Mail for Sale

258

(8)

GMBuyPower.com: Dealer Beware

266

(12)

iVillage: Innovation among Women's Websites

278

(7)

eBay, Inc.: Diversification in the Internet Auction Market

285

(10)

Microsoft: Breaking Up Is Hard to Do

295

(16)

Sun Microsystems: Jumping for Java

311

(11)

Diamond Multimedia and the Rio: David's Innovation in the Face of Goliath

322

(11)

Merrill Lynch: Financial Portal Strategy

333

(12)

Index

345

Please wait while the item is added to your bag...

FREE SHIPPING

Amazon no longer offers textbook rentals. We do!

Internet Business Models and Strategies : Text and Cases

Summary

Author Biography

Table of Contents

Supplemental Materials