Internet Management

Internet Management is an encyclopedia of Internet management know-how. Over the course of 50 chapters, experts provide advice on everything from choosing the right Web database to finding a reliable Web consultant, and the implications of using CGI to the pros and cons of using GIF. And throughout, coverage is supplemented with helpful examples, fascinating and instructive case studies, and hundreds of illustrations.

Preface

xiii

SECTION I TRENDS IN THE NEW MEDIA

1

(58)

Building the Twenty-First Century Internet

3

(12)

Web-Based Networking Empowers and Links Businesses

15

(10)

The New Media

25

(12)

Facilitating Competitive Intelligence: The Next Step in Internet-Based Research

37

(8)

Traveling on the Information Superhighway

45

(14)

SECTION II STRATEGIC ISSUES IN INTERNET MANAGEMENT

59

(126)

Return on Internet Investment: Measuring the Success on Online Business Solutions

61

(12)

Ensuring Internet Access Means Business Access

73

(12)

Using the Internet to Improve Competitive Position and Reduce Costs

85

(14)

The Politics of Content: Ownership, Relevance, and Access

99

(10)

Using Net-Based Interactive Technology for Online Marketing, Sales, and Support

109

(18)

Strategically Managing Internet Resources

127

(8)

Law (or the Lack of It) on the Web: A Primer for Financial Services Technology Managers

135

(30)

Using Internet Architecture to Share Knowledge

165

(10)

Internet Banking: Leveling the Playing Field for Community Banks through Internet Banking

175

(10)

SECTION III INTERNET SECURITY AND NETWORKING MANAGEMENT

185

(88)

Making Your Website Hacker Safe: Internet Security

187

(16)

Vandals: The New Internet Threat

203

(8)

Enabling Safer Deployment of Internet Mobile Code Technologies

211

(18)

Security Management

229

(10)

Public Key Infrastructure: Using the Internet as a Virtual Private Network

239

(10)

Putting VPNs to Work for Small Businesses and Offices

249

(12)

Elliptic Curve Cryptography: Delivering High-Performance Security for E-Commerce and Communications

261

(12)

SECTION IV E-COMMERCE MANAGEMENT

273

(60)

The Electronic Commerce Market Impact

275

(18)

Relationship Commerce: Beyond Online Transactions

293

(10)

How ``Internet Bill Presentment'' Changes the Deployment Strategy: Homebanking and Online Payment

303

(18)

XML-Based Business-to-Business E-Commerce

321

(12)

SECTION V MANAGING INTERNET APPLICATION DEVELOPMENT

333

(226)

A System for Enterprise Web Production: Objectives and Requirements

335

(10)

Developing and Deploying Server-Side Application with Java

345

(10)

A Primer on Quality and Productivity for Internet Developers

355

(28)

Getting the Most Bang for Your Buck: Designing and Maintaining a Website Using the 80/20 Rule

383

(8)

``Less is More'' Management: A System-Oriented Object Environment for Managing and Developing Internet-Based Applications

391

(62)

Managing the Development of an Accident Record System for State Highway Departments: Case Study

453

(24)

A Remote Query System for the Web: Managing the Development of Distributed Systems

477

(18)

Simplifying Systems Integration

495

(18)

Managing Corporate E-Mail and Website Feedback

513

(10)

Multilingual Websites

523

(14)

Serving Many Masters

537

(10)

A Brief Introduction to Enabling Simple Databases on the Web

547

(12)

SECTION VI MANAGING ADVANCED APPLICATION DEVELOPMENT

559

(126)

Web Server Monitoring

561

(12)

Multimedia Impact on Web Pages

573

(20)

Web Traffic Analysis: Analyzing What Is Happening on Your Site

593

(24)

Connecting Your LAN to the Internet: Understanding Network Address Translators (NATs) Vs. Proxies

617

(16)

Cracking the Directory Problem: An Introduction to Directory Integration and Meta Directory Concepts

633

(10)

Audio and Video Production Values for Webcasters

643

(14)

Guaranteeing Internet Service Levels: TCP Rate Control

657

(12)

Internet Telephony: Why Use A Low Bit-Rate Parametric Codec for VoIP Applications?

669

(16)

SECTION VII APPENDIX

685

(52)

Internet Development Resources

687

(50)

About the Editor

737

(2)

Index

739

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Summary

Table of Contents

Supplemental Materials