Internet Marketing

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Summary

Want some ready-to-use tips on effective Internet marketing? You won't find a book that can compete with this one.

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In case you hadn't noticed, quantity and quality can be very different	p. 1
Clichés in both directions	p. 3
Digital graffiti	p. 7
Too many friends for intimacy	p. 11
All the little birdies, and that's too many	p. 13
Where the money is … and isn't	p. 17
These goose eggs are brass, not gold	p. 19
Pay-per click pays off … if they'll just click	p. 23
From one Amsterdam Lottery winner to another	p. 27
The "Information Age" is aging	p. 31
A few simple guides	p. 35
A few rules for emails to business	p. 37
What's in a name, Sir Spamalot?	p. 39
An inalienable right?	p. 43
Who says, "Time Must Have a Stop"?	p. 45
Which is the senior partner?	p. 49
What, never? Well, hardly ever	p. 53
Hey, Fatso, you're too skinny	p. 57

A Few Good Examples	p. 63
Index	p. 88
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