Internet Marketing Research: Theory and Practice

This book deals with the timely topic of Internet marketing research. Internet marketing has become an important aspect of e-commerce, and various concepts/strategies were implemented to support marketing on the net. However, discovering what's really working or not in Internet marketing requires a whole new approach of quantitative/empirical methods. Internet Marketing Research: Theory and Practice presents a collection that provides the rigorous tests of Internet marketing phenomenon.

Ook Lee is currently senior lecturer at the University of Queensland, Australia. Christian Bauer, is currently General Manager of Research for Western Australian Internet and an e-health specialist for Working Systems. Pierre Berthon, Ph.D., is Chair of Marketing in the School of Management, University of Bath, UK. Patrali Chatterjee is an assistant professor in the Faculty of Management, Rutgers University. Benedict Dellaert is an Assistant Professor of Marketing at Tilburg University, The Netherlands. Jennifer Edson Escalas is Assistant Professor of Marketing at the University of Arizona, Tucson. Michael Ewing, Ph.D., is senior lecturer in the School of Marketing, Curtin University of Technology, Perth, Australia. Eva Guterres holds an MBA from the Smith School of Business at the University of Maryland and an MS in Engineering from the Royal Institute of Technology of Stockholm, Sweden. Kapil Jain, Ph.D., is currently a Lecturer of Marketing at the University of Arizona's Eller College of Business and Public Administration where he teaches graduate and undergraduate courses in marketing research, product strategy, consumer behavior, and marketing decision models. Nimal Jayaratna, Ph.D., is Professor of Information Systems and Head of School of Information Systems at Curtin University. P. K. Kannan is associate director of the Center for Information Service and associate professor of marketing at the Robert H. Smith School of Business, University of Maryland. Sam Lubbe has spent more than 14 years working in the field of information systems. Louis Minakakis is an Associate at Chase Manhattan Bank in New York City. Amit Pazgal is an assistant professor of Marketing in the Olin School of Business at Washington University. Rex Eugene Pereira is Assistant Professor of Management Information Systems in the College of Business Administration at Drake University - Des Moines, Iowa, USA. Leyland Pitt, Ph.D., holds joint positions as Professor of Marketing in the School of Marketing, Curtin University of Technology, Australia, and as Fellow in marketing and Strategy in the Cardiff Business School, University of Cardiff, UK. Barbara Kline Pope is director of the National Academy Press (NAP)--publisher for the National Academies (National Academy of Sciences, National Academy of Engineering, Institute of Medicine, National Research Council). B. Ramaseshan, Ph.D., is currently Professor of Marketing and head of the School of Marketing at Curtin University of Technology, Perth, Western Australia. Ashok Ranchhod is Professor and Head of Marketing at Southampton Business School. Bharat Rao is an Assistant Professor of Management at Polytechnic University in New York City. Malu Roldan is on the faculty of the Management Information Systems Department of the College of Business, San Jose State University. Arno Scharl is associate professor in the Information Systems Department at the Vienna University of Economics and Business Administration (Electronic Commerce Research Group) Sandeep Sikka is a software engineer working in the Research and Development organization at Akamai Technologies. Marla Royne Stafford is Associate Professor of Marketing at University of North Texas in Denton, Texas. Thomas F. Stafford is an Assistant Professor of MIS and Research Methods at Texas Woman's University in Denton, Texas. Judi E. Strebel is an Assistant Professor of Marketing at the College of Business, San Francisco State University. Julie Tinson is a senior lecturer in Marketing at Southampton Business School. Jie Zhang is an assistant professor of marketing at University of Michigan Business School. Fan Zhou is a Ph.D. student at Southampton Business School.