The Interplay of Influence News, Advertising,

This revised fifth edition text continues to give students an understanding of how the mass media operate in our society and the profound ramifications of media messages in the areas of politics, news, and advertising. In this edition, noted communication scholars Jamieson and Campbell offer thoroughly updated coverage throughout including the Internet's role in media, politics, and advertising.

The Media: An Introduction

1

(39)

What Is News?

40

(43)

News as Persuasion

83

(39)

Influencing the News Media

122

(34)

Ratings and Revenues: The Audience in Mass Media Social Systems

156

(34)

What Is Advertising?

190

(26)

Persuasion through Advertising

216

(33)

Influencing Advertisers

249

(28)

How to Influence the Media

277

(20)

Political versus Product Campaigns

297

(20)

News and Advertising in the Political Campaign

317

(32)

Index

349

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The Interplay of Influence News, Advertising, Politics, and the Mass Media

Summary

Table of Contents

Supplemental Materials