Intro To Business: Finance, Marketing, Operations, Management
, by Dlabay, Les; Burrow, James L.; Eggland, Steven A.Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9780538440639 | 0538440635
- Cover: Hardcover
- Copyright: 4/27/2005
A complete revision of our market-leading text, INTRO TO BUSINESS introduces students to the role of business in the lives of individuals, consumers, workers, and citizens. Coverage includes small-business management, business fundamentals, career planning, social responsibility and ethics, basic economics, technology, financial operations, risk management, consumer decision-making, and insurance. This text is designed for the very first course many business students take; therefore, it covers business and finance topics with a survey-like approach.