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- ISBN: 9780073376882 | 0073376884
- Cover: Loose-leaf
- Copyright: 1/19/2012
The benchmark text for the syllabus organized by technology (a week on databases, a week on networks, a week on systems development, etc.) taught from a managerial perspective. O'Brien defines technology and then explains how companies use the technology to improve performance. Real world cases finalize the explanation.