It's Personal The Business Case for Caring

It's Personal: The Business Case for Caring thoughtfully examines the Human Connection Movement™ in the workplace, which is fueled by a growing desire among employees to feel more connected to one another and as a result, better connected to their jobs. This movement, which is especially important given the challenges of today's new work-from-home environment, has transformed the role of employers into the benefactors of wellbeing. It's Personal: The Business Case for Caring serves as a strategic and tactical guide for company leaders who want to embrace this transformational change, improve employee engagement, and drive business results.

Written by Lorna Borenstein, founder and CEO of the on-demand wellbeing engagement solution Grokker, It's Personal: The Business Case for Caring can be used by leaders to justify why creating a caring environment is a vital corporate strategy -- not just because it's the right thing to do but because it's the smart thing to do. The chapters have been organized to build one from the next, starting with an examination of employees' changing needs and concluding with the practical aspects of managing workforce culture and benefits. In addition to the author's insights — backed by a combination of data and real-world experience — It's Personal: The Business Case for Caring includes testimonials from business leaders at the most innovative employers, showcasing real-world examples of organizational caring in action. These guest perspectives from leaders at companies such as Aetna, Southwest Airlines, and Morningstar, each expound on a topic, key idea, or issue from within the chapter, helping to reinforce the book's unique global perspective.

Designed to help readers understand the context for caring — why now is the time to take a fresh look at the employer/employee relationship — and appreciate leadership's role in not only culture change but in improving the life and work experiences of employees, It's Personal: The Business Case for Caring is at once inspirational, practical, and timely. The book will be appreciated by even the most time-crunched and under-resourced readers who want to "do the right thing" for their employees.

LORNA BORENSTEIN is CEO and Founder of Grokker, the on-demand wellbeing engagement solution for global enterprises including eBay, CVSHealth, Target, Dominos, Delta Air Lines, and GE. Her book, It's Personal: The Business Case for Caring, thoughtfully examines the Human Connection Movement™ in the workplace, which is fueled by a growing desire among employees to feel more connected to one another and as a result, better connected to their jobs. This movement has transformed the role of employers as the benefactors of wellbeing, and It's Personal serves as a strategic and tactical guide for company leaders who want to embrace this transformational change, improve employee engagement, and drive business results.

Previously, Lorna was President of publicly traded Move Inc. and held a number of executive positions at Yahoo! including Chief of their global personals online dating service and Head of Marketing for their multi-billion dollar worldwide Search & Marketplace businesses (Shopping, Travel, Autos, etc.). In 2000, Lorna launched eBay Canada out of her guest room in Toronto (with a newborn in tow) and went on to serve as eBay Inc.'s Vice President & General Manager.

As a speaker and panel moderator at industry conferences, Lorna has presented on the current state of workplace wellbeing and engagement at several high profile conferences. Her thought leadership has appeared in a variety of publications including Forbes and Entrepreneur. Lorna also hosts GrokkerTV, the first WebTV show to bring HR leaders cutting edge perspectives and provocative ideas to help them stay ahead of workplace culture and engagement developments. Laurence Minsky is an associate professor at the School of Media Arts at Columbia College Chicago. He is also an award-winning creative director, marketing strategist, copywriter, and consultant. In addition to his many books, he has been published by the Harvard Business Review, the European Business Review, and MarketingProfs, among others.