The John Deere Way Performance that Endures

"The John Deere Way presents timeless business lessons from one of America' s top brands. Even as many American manufacturers struggle with low-cost foreign competition, John Deere has not only prevailed, but increased its market share by offering superior quality products built tough and in accordance with time-tested business values. This book shares the company' s management principles and corporate values and shows how those values guide the company to increasingly greater success. For business owners and leaders who want to know what real long-term success constitutes and how to achieve it "The John Deere Way is the only way.

DAVID MAGEE is the author of five books, including Ford Tough: Bill Ford and the Battle to Rebuild America's Automaker and Endurance: Winning Life's Majors the Phil Mickelson Way, both from Wiley. He lives with his wife and three children on Lookout Mountain, Tennessee.