Joint Venturing

"Every year, corporations establish thousands of joint ventures (JVs), investing hundreds of billions of dollars. In fact, between 25% and 40% of all foreign investments take place via equity JVs. The use of JVs and strategic alliances has been rapidly growing." "The key purpose of the book is to demonstrate that joint ventures can work. They require however an open mind, and the willingness to work through a series of questions. These relate to: testing the strategic logic; partnership and fit; shape and designs; and operating the JV."--BOOK JACKET.