Judging Exhibitions: A Framework for

Renowned museum consultant and researcher Beverly Serrell and a group of museum professionals from the Chicago area have developed an objective and generalizable framework by which the quality of museum exhibitions can be judged from the perspective of the visitor's experience. Using criteria such as comfort, engagement, reinforcement, and meaningfulness, they have produced a useful tool for other museum professionals to better evaluate the effectiveness of museum exhibitions and thereby to improve their quality. Tested in a dozen institutions by the research team, this step-by-step approach to evaluation of exhibitions will be of great value to museum directors, exhibit developers, and evaluators.

Introduction	p. 1
How and why the framework got developed	p. 3
What we built on	p. 5
The "excellent judges" name	p. 10
What's in this book and on the CD	p. 12
What is the framework?	p. 15
The purpose and the process	p. 17
The joy of thinking	p. 21
Taking a "visitor-centered perspective"	p. 25
How design fits into the framework	p. 30
The rote of intention	p. 34
How to use the framework	p. 39
The framework form	p. 41
The first meeting-orientation	p. 47
Creating call-outs	p. 52
Assessing the aspects	p. 56
Rating the criteria	p. 58
The second meeting-assessing and comparing	p. 61
The biggest drawbacks	p. 71
Integrating the use of the framework for in-house exhibition development	p. 73
Using the framework to teach museum studies	p. 78
Using the framework with art museums	p. 84
Theoretical underpinnings	p. 89
How the framework compares to other methods of reviewing exhibitions	p. 91
Research and other studies that inform the framework's criteria	p. 110
Meeting John R. Frederiksen	p. 120
Issues with validity and reliability	p. 125
Wild Reef : a points-of-view case study	p. 133
Comparing the framework to evaluation findings	p. 138
Pivotal moments in the history of building the framework	p. 141
Future of the framework	p. 147
Broader use of guidelines for judging excellence in exhibitions	p. 149
Expanding the functions of the framework : creating a library of exemplars	p. 154
Bringing staff together for better communication, efficiency, and outcomes	p. 158
Into the future	p. 161
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Judging Exhibitions: A Framework for Assessing Excellence

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Table of Contents

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