Khrushchev's Shoe And Other Ways To Captivate

Sure-fire techniques for keeping any audience engaged and engrossed

Roy Underhill has been host of the popular PBS series "The Woodright's Shop" for twenty years. The author of five previous books, he works as a communications consultant and conducts workshops and seminars throughout the country. He lives in Williamsburg, Virginia.

Acknowledgments

xi

Minds On!

1

(12)

The Pleasures of Intelligence

7

(6)

The Creative Process

13

(10)

Preparation

15

(1)

Concentration

16

(1)

Incubation

17

(1)

Insight

17

(3)

Testing

20

(3)

Objectives & Investigation

23

(18)

Investigation, Inference & Invention of Self, Subject & Audience

27

(1)

Your Subject

27

(3)

Critical Reflection on Yourself

30

(1)

Your Audience

31

(3)

Audience Expectations According to Scale

34

(2)

Feedback & Constant Invention

36

(5)

Attention, Distractions & Rapport

41

(30)

Energy & Enthusiasm

45

(1)

Orientation Eliminates Distractions

46

(6)

Basic Human Needs

52

(9)

Build Rapport

61

(2)

Use More Immediacy in Your Speech

63

(3)

Maintain Eye Contact

66

(5)

Hold Their Interest

71

(38)

Significance

72

(6)

Uniqueness

78

(2)

Humor

80

(7)

Problems

87

(7)

Concreteness

94

(3)

Antagonism

97

(2)

Variation

99

(10)

Make an Impression

109

(24)

Stories

111

(3)

Use Clear & Familiar Structures

114

(4)

Categories + Associations + Feelings = Meaning

118

(4)

Use Repetition

122

(3)

Use Multisensory Inputs

125

(3)

Once Bitten Twice Shy--Emotions & Memory

128

(2)

Avoid Overload

130

(3)

Create a Conviction

133

(46)

Motivating or Manipulating?

138

(2)

Audience Diversity

140

(5)

Choose Your Audience

145

(2)

A Favorable Attitude--Make the Audience Like You

147

(4)

Attitude Adjustment--Make Them Dislike the Opposition

151

(2)

Credibility

153

(5)

Making a Rational Appeal

158

(5)

Evidence

163

(2)

Emotional/Motivational Appeals

165

(1)

The Power of Story

166

(3)

End with an Emotionally Charged Agent

169

(2)

And So-in Conclusion

171

(1)

Logical Fallacies: A Brief Field Guide to Disengaging Intelligence

172

(7)

Direct Action---Putting the Cogs in Cognition

179

(24)

L'Esprit de l'escalier

181

(7)

Stimulus-Response

188

(3)

Chaining--Making Procedures Easier

191

(1)

Cognitive Tasks--Thinking Required

192

(2)

Naming Names

194

(1)

Discrimination

195

(1)

Concept Forming

196

(1)

Rule Application

197

(2)

Constructive Problem Solving

199

(4)

The Morning After

203

(8)

Notes

211

(4)

Bibliography

215

(8)

Index

223

(6)

About the Author

229

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Khrushchev's Shoe And Other Ways To Captivate An Audience Of One To One Thousand

Summary

Author Biography

Table of Contents

Supplemental Materials