The Kikkoman Chronicles: A Global Company with a Japanese Soul

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Summary

An excellent resource for people who want to understand how personal computers work and how to fix them when the fail.

Preface

Introduction

Acknowledgments

xvii

Completing the Circle

(12)

From Osaka Castle to the Big Foot Prairie: A Brief History of Kikkoman

(22)

A Global Company with a Japanese Soul

(12)

There's No Business Like Shoyu Business: A Concise Soy Sauce Primer

(18)

Diversify or Die: Kikkoman's Strategies for Success

(18)

The Road to Walworth: Kikkoman's Big Gamble on the Big Foot Prairie

(16)

A Soy Sauce Plant Grows in the Land of Cheese

(26)

A Culture of Selective Risk: The Enduring Secret of Kikkoman's Success

125

(26)

High-Tech Fireflies and a Trailblazing Orange

151

(14)

Soy Sauce Meets Cyberspace: Big Changes on the Road to the Twenty-first Century

165

(26)

Conclusion

191

(6)

Index

197