Launching New Ventures An Entrepreneurial Approach
, by Allen, Kathleen R.Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9780618528073 | 0618528075
- Cover: Hardcover
- Copyright: 7/14/2005
In Launching New Ventures, Allen prepares students to spearhead new initiatives--paying special attention to the process and activities required before a start-up can open for business. A conversational approach engages and encourages students to rely on this text as more than just a reference book. Real-world case studies, new venture checklists, plus Allen's own firsthand experience guide students through the logical process of recognizing an opportunity, testing a business concept, and implementing a formal business plan. Updated Case Studies and Entrepreneur Profiles showcase a range of high-profile start-ups and their founders, while accompanying discussion questions allow students to apply their analytical skills. The enhanced ancillary package--with new testing, video, and online resources--makes course management more efficient and learning more dynamic.