James B. Twitchell teaches English and advertising at the University of Florida in Gainesville. His many books include Adcult USA: The Triumph of Advertising in American Culture and Carnival Culture: The Trashing of Taste in America, both published by Columbia.
Introduction
1
(17)
Attention Kmart Shoppers: A Brief Consumer Guide to Consumption, Commercialism, and the Meaning of Stuff
17
(33)
The Language of Things: Advertising and the Rhetoric of Salvation
50
(40)
But First, a Lot of Words from Our Sponsor: How We Hear What Things Have to Say
90
(33)
Boxed In: The Power of Packaging
123
(36)
The Branding of Experience: Or Why the Label Has Moved from Inside the Collar to Outside on the Shirt
159
(38)
The Function of Fashion in an Age of Individualism
197
(36)
Enough Talk: Let's Shop!
233
(38)
The Liberating Role of Consumption
271
(16)
References
287
(10)
Index
297
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