James B. Twitchell teaches English and advertising at the University of Florida in Gainesville. His many books include Adcult USA: The Triumph of Advertising in American Culture and Carnival Culture: The Trashing of Taste in America, both published by Columbia.
Introduction
p. 1
Attention Kmart Shoppers: A Brief Consumer Guide to Consumption, Commercialism, and the Meaning of Stuff
p. 17
The Language of Things: Advertising and the Rhetoric of Salvation
p. 50
But First, a Lot of Words from Our Sponsor: How We Hear What Things Have to Say
p. 90
Boxed In: The Power of Packaging
p. 123
The Branding of Experience: Or Why the Label Has Moved from Inside the Collar to Outside on the Shirt
p. 159
The Function of Fashion in an Age of Individualism
p. 197
Enough Talk: Let's Shop!
p. 233
The Liberating Role of Consumption
p. 271
References
p. 287
Index
p. 297
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