Leadership Communication
, by Barrett, DeborahNote: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9780073403144 | 0073403148
- Cover: Hardcover
- Copyright: 2/20/2007
The first edition ofLeadership Communicationwas well received by students and instructors, and the second edition builds on that momentum. It continues to help current and potential managers become effective leaders by being better communicators. It brings together managerial communication and concepts of emotional intelligence to create a new model of communication skills and strategies for corporate leaders. It begins with chapters on the core communication skills of developing strategy, analyzing an audience, writing in all types of business genres, and designing and delivering effective PowerPoint presentations all from a leadership perspective. Then, it takes students through chapters on emotional intelligence, cultural literacy, meeting management, and team leadership, before concluding with chapters on internal and external organizational communication.
Deborah J. Barrett is Professor of the Practice of Professional Communication at Rice University.
Preface | p. xi |
Introduction: What Is Leadership Communication? | p. 2 |
Connecting Leadership and Communication | p. 3 |
Applying the Leadership Communication Framework | p. 5 |
Core Communication Skills | p. 6 |
Managerial Communication Skills | p. 6 |
Corporate Communication Skills | p. 7 |
Projecting a Positive Leadership Ethos | p. 7 |
Defining Ethos | p. 8 |
Projecting a Positive Ethos | p. 9 |
Connecting Ethos to Ethics | p. 10 |
Connecting Ethos to Audience Motivation | p. 11 |
Assessing Leadership Communication Ability and Developing an Improvement Plan | p. 13 |
Checklist of Overall Leadership Communication Ability | p. 14 |
Worksheet to Help You Develop Your Personal Leadership Communication Plan | p. 19 |
Core Leadership Communication | p. 23 |
Developing Leadership Communication Strategy | p. 24 |
Establishing a Clear Purpose | p. 25 |
Clarifying Your Purpose | p. 25 |
Generating Ideas | p. 26 |
Connecting Thinking and Communicating | p. 29 |
Determining Your Communication Strategy | p. 32 |
Considering the Communication Context | p. 32 |
Using a Strategy Framework | p. 33 |
Creating an Action Plan | p. 35 |
Analyzing Your Audiences | p. 36 |
By Expertise | p. 37 |
By Decision-Making Style | p. 38 |
By Organizational Context | p. 39 |
Organizing Written and Oral Communication Effectively | p. 40 |
Selecting Organizational Devices | p. 41 |
Using the Pyramid Principle | p. 41 |
Creating a Storyboard | p. 42 |
Communicating Bad News | p. 44 |
Developing Communication Strategy | p. 44 |
Using the Pyramid Principle to Organize an Argument | p. 47 |
Creating Leadership Documents | p. 49 |
Selecting the Most Effective Communication Medium | p. 50 |
Creating Individual and Team Documents | p. 51 |
Creating Individual Documents | p. 51 |
Creating Team Documents | p. 52 |
Controlling Versions | p. 55 |
Organizing the Content Coherently | p. 55 |
Organization and Content | p. 56 |
Opening with Power | p. 57 |
Developing with Reason | p. 59 |
Closing with Grace | p. 61 |
Conforming to Content and Formatting Expectations in Correspondence | p. 65 |
Letters | p. 65 |
Memos | p. 65 |
E-Mails | p. 65 |
Text messages | p. 70 |
Including Expected Content in Reports | p. 70 |
A Formal Full-Length Report | p. 71 |
Including Exhibits in Reports | p. 71 |
Handling Research Information in Reports | p. 75 |
Proposals and Progress Reports | p. 76 |
Executive Summaries | p. 76 |
Formatting Business Documents Effectively | p. 78 |
Layout | p. 78 |
Spacing and Alignment | p. 78 |
Font Type and Size | p. 80 |
Using Headings | p. 81 |
Formatting Lists | p. 83 |
E-Mail Subject Line Exercise | p. 85 |
Writing Memos | p. 86 |
Creating an Executive Summary | p. 86 |
Using Language to Achieve a Leadership Purpose | p. 92 |
Achieving a Positive Ethos through Tone and Style | p. 94 |
Communicating Concisely | p. 101 |
Using Business Language Correctly | p. 109 |
The Language Rules That Matter | p. 111 |
The Power of Punctuation | p. 114 |
The Correct Use of Pronouns | p. 121 |
Effective Sentence Structure | p. 122 |
Sexist Language | p. 124 |
Employing Efficient and Effective Editing Techniques | p. 125 |
Making Computer Tools Work for You | p. 127 |
Passive Voice | p. 129 |
Conciseness | p. 129 |
Positive Messages | p. 129 |
Parallelism | p. 129 |
Clarity and Conciseness | p. 130 |
Usage and Mechanics | p. 131 |
Use of Language Overall | p. 131 |
Developing and Delivering Leadership Presentations | p. 134 |
Planning Your Presentation | p. 135 |
Determining Your Strategy | p. 135 |
Selecting the Medium and the Delivery Method | p. 137 |
Round-Table Presentations | p. 138 |
Stand-Up Extemporaneous Presentations | p. 140 |
Impromptu Presentations | p. 142 |
Establishing a Logical and Effective Structure and Format | p. 143 |
Preparing a Presentation to Achieve the Greatest Impact | p. 144 |
Developing the Introduction, Body, and Conclusion | p. 144 |
Creating the Graphics | p. 148 |
Testing the Flow and Logic | p. 148 |
Editing and Proofreading | p. 148 |
Practicing to Facilitate Effective Delivery | p. 148 |
Presenting Effectively and with Greater Confidence | p. 150 |
Getting Nerves under Control | p. 150 |
Eye Contact | p. 151 |
Stance and Gestures | p. 151 |
Voice and Speech Patterns | p. 153 |
Delivering Effectively with Visual Aids | p. 154 |
Handling Q&A | p. 156 |
Overall Effect | p. 157 |
Oral Presentation Self-Evaluation | p. 158 |
Practicing Impromptu Presentations | p. 160 |
Developing a Round-Table Presentation | p. 160 |
Using Graphics and PowerPoint for a Leadership Edge | p. 162 |
Recognizing When to Use Graphics | p. 164 |
Reinforce the Message | p. 164 |
Provide a Road Map to the Structure of a Presentation | p. 164 |
Illustrate Relationships or Concepts Visually | p. 165 |
Support an Assertion | p. 167 |
Emphasize Important Ideas | p. 168 |
Maintain and Enhance Interest | p. 170 |
Selecting and Designing Effective Data Charts | p. 171 |
Ethically Representing Data | p. 174 |
Creating Meaningful and Effective Text Layouts | p. 174 |
Employing Fundamental Graphic Content and Design Principles | p. 177 |
Conveying Messages Clearly and Effectively | p. 177 |
Selecting the Most Effective Colors | p. 178 |
Selecting the Most Effective Fonts | p. 182 |
Making the Most of PowerPoint as a Design and Presentation Tool | p. 184 |
Focusing on Meaningful Content | p. 185 |
Using AutoContent Wizards | p. 186 |
Selecting the Layout and Template | p. 186 |
Using Microsoft's Design Templates | p. 188 |
Designing Your Own Templates | p. 188 |
Creating Documents Using PowerPoint | p. 189 |
Inserting Graphs and Other Objects | p. 190 |
Using Animation | p. 193 |
Creating Graphs | p. 196 |
Selecting and Designing Graphics | p. 197 |
Team Graphics and Oral Presentations | p. 197 |
Managerial Leadership Communication | p. 199 |
Developing Emotional Intelligence and Cultural Literacy to Strengthen Leadership Communication | p. 200 |
Appreciating the Value of Emotional Intelligence | p. 202 |
Understanding Emotional Intelligence | p. 203 |
Connecting Emotional Intelligence to Leadership Styles | p. 204 |
Increasing Your Own Self-Awareness | p. 207 |
Using Popular Psychological Profiles to Understand Yourself Better | p. 207 |
Using the MBTI | p. 208 |
The Value of Knowing the MBTI | p. 210 |
Developing an Approach to Improving Emotional Intelligence | p. 211 |
Improving Your Nonverbal Skills | p. 212 |
Improving Your Listening Skills | p. 216 |
Mentoring Others and Providing Feedback | p. 218 |
Mentoring | p. 218 |
Delivering Feedback | p. 219 |
Realizing the Value of Cultural Literacy | p. 222 |
Realizing the Importance of Cultural Literacy | p. 223 |
Defining Culture | p. 224 |
Using Cultural Frameworks to Understand Differences | p. 225 |
Context | p. 226 |
Information Flow | p. 228 |
Time | p. 229 |
Language | p. 230 |
Power | p. 231 |
Further Reading | p. 234 |
Providing Feedback | p. 235 |
Improving Listening Habits | p. 236 |
Proactively Managing Diversity | p. 237 |
Creating International Correspondence | p. 237 |
Preparing an International Briefing | p. 239 |
Designing International Communication Programs | p. 240 |
Leading Productive Meetings | p. 243 |
Deciding When a Meeting Is the Best Forum | p. 244 |
Completing the Essential Planning | p. 246 |
Clarifying Purpose and Expected Outcome | p. 246 |
Determining Topics for the Agenda | p. 247 |
Selecting Attendees | p. 248 |
Considering the Setting | p. 248 |
Determining When to Meet | p. 249 |
Establishing Needed Meeting Information | p. 250 |
Conducting a Productive Meeting | p. 250 |
Deciding on the Decision-Making Approach | p. 251 |
Clarifying Leader and Attendee Roles and Responsibilities | p. 251 |
Establishing Meeting Ground Rules | p. 252 |
Using Common Problem-Solving Approaches | p. 253 |
Managing Meeting Problems and Conflict | p. 260 |
Handling Specific Meeting Problems | p. 260 |
Managing Meeting Conflict | p. 262 |
Dealing with Cultural and Personality Differences | p. 265 |
Ensuring Meetings Lead to Action | p. 266 |
Evaluating Experiences in Meeting Management | p. 267 |
Planning a Meeting | p. 267 |
Conducting a Problem-Solving Meeting | p. 268 |
Building and Leading High-Performing Teams | p. 269 |
Building an Effective Team | p. 270 |
Deciding to Form Teams | p. 270 |
Forming Your Team | p. 271 |
Establishing the Necessary Team Work Processes | p. 272 |
Creating Your Team Charter | p. 273 |
Using Action and Work Plans | p. 275 |
Delivering the Results | p. 279 |
Learning from the Team Experience | p. 280 |
Managing the People Side of Teams | p. 281 |
Position and Responsibilities | p. 281 |
Team Experiences | p. 282 |
Expectations | p. 282 |
Personality | p. 283 |
Cultural Differences | p. 283 |
Handling Team Issues and Conflict | p. 285 |
Types of Team Conflict | p. 285 |
Approaches to Handling Team Conflict | p. 287 |
Helping Virtual Teams Succeed | p. 290 |
Defining Virtual Teams | p. 291 |
Identifying Advantages and Challenges of Virtual Teams | p. 291 |
Addressing the Challenges of Virtual Teams | p. 292 |
Further Reading | p. 296 |
Assessing Team Performance and Developing an Improvement Approach | p. 296 |
Assessing Team Members and Providing Feedback | p. 297 |
Managing Team Conflict | p. 299 |
Launching a Virtual Team | p. 300 |
Corporate Leadership Communication | p. 303 |
Establishing Leadership through Strategic Internal Communication | p. 304 |
Recognizing the Strategic Role of Employee Communication | p. 306 |
Assessing Employee Communication Effectiveness | p. 307 |
Establishing Effective Internal Communications | p. 309 |
Supportive Management | p. 310 |
Targeted Messages | p. 311 |
Effective Media and Forums | p. 311 |
Well-Positioned Staff | p. 312 |
Ongoing Assessment | p. 313 |
Using Missions and Visions to Strengthen Internal Communication | p. 314 |
Understanding the Importance of Missions and Visions | p. 315 |
Defining Missions and Visions | p. 315 |
Ensuring the Mission and Vision Are Effective | p. 317 |
Building an Effective Mission and Vision | p. 317 |
Designing and Implementing Effective Change Communication | p. 322 |
Determining the Scope of the Change Communication Program | p. 323 |
Structuring a Communication Program for Major Change | p. 324 |
Merging Benefits | p. 330 |
Communicating Bad News to Internal Audiences | p. 331 |
Developing a Change Communication Strategy | p. 334 |
Leading through Effective External Relations | p. 337 |
Developing an External Relations Strategy | p. 339 |
Clarifying Your Purpose and Strategic Objectives | p. 339 |
Identifying Major External Stakeholders | p. 341 |
Creating Your Major Messages | p. 343 |
Selecting and Coaching the Spokesperson(s) | p. 347 |
Establishing the Most Effective Media or Forum | p. 348 |
Determining the Best Timing | p. 350 |
Monitoring the Results | p. 350 |
Building and Maintaining a Positive Corporate Image | p. 351 |
Working with the News Media | p. 354 |
Understanding the Media's Role and Importance | p. 354 |
Deciding When to Talk to the Media | p. 355 |
Preparing for and Delivering a Media Interview | p. 355 |
Handling Crisis Communications | p. 357 |
Communication with Customers after a Crisis | p. 360 |
Writing a Press Release | p. 360 |
Developing External Communication Strategy | p. 361 |
Appendixes | |
Transition Words | p. 363 |
Successful Case Analysis and Discussion | p. 367 |
The Business of Grammar | p. 371 |
Usage Self-Assessment | p. 381 |
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