FREE SHIPPING

on all orders of $79 or more

$10 OFF your purchase of $150 or more!
Use coupon code MONDAY in checkout.

The Little Blue Book of Advertising 52 Small Ideas That Can Make a Big Difference

, by ;
The Little Blue Book of Advertising 52 Small Ideas That Can Make a Big Difference by Lance, Steve; Woll, Jeff, 9781591841241
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
  • ISBN: 9781591841241 | 1591841240
  • Cover: Hardcover
  • Copyright: 7/6/2006
  • Rent Book

    (Recommended)

    $7.19
     
    Term
    Due
    Price
  • Buy Used Book

    In Stock Usually Ships in 24 Hours.

    $0.98
These days, the fundamentals of advertising that truly build great brands are often overlooked. But Steve Lance and Jeff Woll are leading a back-to-what-works movement with The Little Blue Book of Advertising. This is a short, fun-to-read, practical book designed to be read quickly and referred to again and again. Each of their fifty-two ideas relates to day-to-day problems with real examples, then provides an innovative, sometimes blunt solution. For instance: bull; bull;#3 Read what your customer reads, watch what she watches bull;#10 Quality is the absence of nonquality signals bull;#15 Sell the benefit, the advantage, and the feature - in that order bull;#19 Get the no-bodies out of your approval process bull;#41 Know when and how to scream "sale" Just as Jeffrey Gitomer's hugely successful The Little Red Book of Selling became the gotta-have resource for salespeople, Steve Lance and Jeff Woll have written the perfect handbook for what does and doesn't work in today's advertising world.

You might also enjoy...



Please wait while the item is added to your bag...