Local Players in Global Games The Strategic Constitution of a Multinational Corporation

What happens when previously autonomous firms from different countries, each with their own identities, routines, and capabilities, come together inside a single multinational corporation? Can a cooperative strategy be established that advances the development of the multinational as a whole,or do mutual misunderstandings and the unintended consequences of strategic interaction among the players lead instead to endemic conflict and disintegration? This book tackles these novel and important questions through an empirical study of the strategic constitution of an 'actually existing' multinational. It does so by tracing the historical construction of the multinational corporation from the confluence of multiple formerly independent firms andanalyzing the interacting web of strategies pursued by different actors within it. The analysis reveals how workers, unionists, subsidiary managers, and corporate executives pursue separate strategic games rooted in their local contexts, whose global outcome contrasts sharply with idealized views ofthe multinational as an integrated and coordinated organization. By comparing these findings to those of the broader literature, the book proceeds to a theoretical examination of the challenges of managing the multinational, and the difficulties of resolving them through conventional organizational means. The authors propose new procedural solutions aimed atfostering mutual recognition and knowledge exchange within the multinational corporation, and explore how a multinational public may be created to press for the necessary reforms in corporate governance. As the success of such reforms is far from preordained, the book concludes with a series ofalternative scenarios that illustrate the many obstacles to a smooth continuation of the globalization process.This is an important and original study of significance for researchers, academics, and advanced students of international business, business strategy, economics, organizational studies, economic sociology, economic geography, and international political economy.

Peer Hull Kristensen is Professor of the Sociology of Business Firms and Work Organization at the Copenhagen Business School, where he is also Director of the PhD programme of the Department of Organization and Industrial Sociology. He is author of numerous comparative studies of economic organization, including The Multinational Firm (OUP 2001). Jonathan Zeitlin is Professor of Sociology, Public Affairs, and History at the University of Wisconsin-Madison, where he is also a Director of the European Union Center. He has been a consultant on industrial and labour market policy for the International Labour Organization, the United Nations Industrial Development Organization, and the Greater London Council, and is author of numerous books, including Americanization and its Limits: Reworking US Technology and Management in Postwar Europe and Japan (OUP 2000).