Locating Cultural Change : Theory, Method, Process

Locating Cultural Change: Theory, Method, Process is concerned with defining the 'local' theoretically through case studies of specific cultural processes. The thrust is on the institutionalization of 'local' concerns where the 'local' is the site of ideas and issues, and how these in turn influence us.The book seeks to capture the vibrancy of cultural processes through a wide range of things that are a part of daily life spanning Hindi films, Vernacular Press, Metropolitan Club culture, the Translation Industry in India, Medical Advertisements and Prime-time Television Serials. The chapters attempt to identify the formation and working of local cultures within a 'global' context. The negotiations between the 'local' and the 'global' both as conceptual categories from the theoretical point of view, and as influences upon actual lived practices form the thrust of this book.This book will be extremely valuable for students and researchers in Cultural Studies and Social Sciences.