Logobook, by Houplain, Ludovic
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- ISBN: 9783836534130 | 3836534134
- Cover: Paperback
- Copyright: 5/15/2013
A monumental logo compilation The 2009 Academy Award-winning animated short Logorama, heavily based on the use of logos and brands, became the ultimate reference for corporate culture. Conceived by Ludovic Houplain from H5 design studio in Paris, the film tells the story of our times through the products and services that sorround us on a daily basis. The trio who directed it, François Alaux, Hervé de Crécy, and Ludovic Houplain, conducted an extensive research for over one year, collecting over 40,000 symbols and trademarks that represent our world today. Their monumental archive is the basis of TASCHEN's ultimate reference guide, featuring approximately 7,000 logos organized alphabetically, with information about the designers, year of creation, country, brand, and company. Moreover, the book includes an extensive critical essay on brand culture by French philosopher Gilles Lipovetsky. Logoramais a must-have for any designer, student, marketing professionals, and anyone interested in contemporary culture.