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The Long Tail

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The Long Tail by Anderson, Chris, 9781401309664
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  • ISBN: 9781401309664 | 1401309666
  • Cover: Paperback
  • Copyright: 7/8/2008
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In one of the most important business books since "The Tipping Point," Anderson shows how the future of commerce and culture isn't in hits, or the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.

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