Imagine, if you can, the world of business - without corporate strategy.
Walter Kiechel III has been the editorial director of Harvard Business Publishing and the managing editor at Fortune magazine. He has written articles and columns on all aspects of business, and is the author of a previous book, Office Hours: A Guide to the Managerial Life (Little, Brown, 1989). He received AB, MBA, and JD degrees from Harvard, and served five years in the U.S. Navy.
Preface: Three Common Beliefs to Be Discarded
Strategy as a Case to Be Cracked
Bruce Henderson Defines the Subject
The Experience Curve Delivers a Shock
Loading the Matrix
What Bill Bain Wanted
Waking Up McKinsey
Michael Porter Encounters the Surreal
The Human Stain
The Paradigm That Failed?
Struggling to Make Something Actually Happen
Breaking the World into Finer Pieces
The Wizards of Finance Disclose Strategy's True Purpose
How Competencies Came to Be Core
The Revolution Conquers the World
Three Versions of Strategy as People
And Where Was Strategy When the Global Financial System Collapsed?
Coda: The Future of Strategy
Apologies and Thanks
About the Author
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