Low Risk High Rewards : Practical Prescriptions for Starting and Growing Your Business

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ISBN: 9780971384804 | 0971384800
Cover: Paperback
Copyright: 12/1/2000

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Author Biography

Supplemental Materials

Foreword	p. vi
Introduction	p. 1
Attributes and Skills for LRHR Entrepreneurship	p. 11
Passion
Curiosity
Work Ethic
Energy
Flexibility
Balance
Mental Toughness
Egotism
Greed
Building Trust
Integrity
Creativity
Communications Skills
Salesmanship
Decision Making
Numeracy	p. 45
Company Snapshot
Cash Flow
Product Cost Analysis
Break-even Analysis
Other Analyses
Managing Risk	p. 64
Thinking About Risk
Mitigating Risk
Staging Risk
Converting Fixed to Variable Costs
Getting Outside Advice: Mentors, SCORE, Incubators
The Idea	p. 80
Three Kinds of Ideas
Testing Ideas
Getting Started	p. 86
Starting Your Own Company Versus Buying an Existing One
Franchising
Direct Selling
Best Company Structure
The Business Plan
The Mission Statement
Getting the Money: Savings, Friends, Family, Banks, Leasing, Credit Cards, Factors, Venture Capitalists, Angels, SBA, Barter, Suppliers, Strategic Alliances
Getting the Right People
Locating Your Business
Insurance
Minorities
Building the Company	p. 124
Planning
Culture
Managing Suppliers
Managing Professionals
Gaining Credibility: Publicity, Trade on Someone Else's Good Name
Licensing
Building Your Products	p. 151
Profits
Product Ideas
Product Construction
Packaging
Pricing
Product Extensions
Product Knock-offs
Barriers to Entry
Product Testing
Product Timing
Products Introduction
Close-outs
Getting the Order	p. 174
Who Should Sell
Preparing for the Sale
Defining a Sale
Effective Selling Techniques
Why the Buyer Buys
Using Sales Representatives
Selling Without a Field-Based Sales Force: Direct Response, Advertising Internet, Trade Shows
The Reorder	p. 212
Getting Sell-Through
Word of Mouth
Advertising: Co-op Ads, Multiple Retail Listing Ads, Statement Inserts, Per Inquiry Ads, PR, Demos
Sales Training
Packaging
Events and Promotion
The Offer
Keeping the Customer Satisfied: Quality, Instructions, Service
Managing Your Inventory
Controlling Knock-offs
The Reassessment--"What's Next?"	p. 252
Defining Success
Five Options: Keeping Company As Is or Shrinking It, Growing the Company, Going Public, Selling the Company, Closing the Company
The Checklist
Creating a Cash Flow Statement	p. 270
Attorney Letter re Knockoffs	p. 277
The RandR Case	p. 281
Interviewees	p. 316
Acknowledgments	p. 319
Index	p. 321
About the Authors	p. 328
Table of Contents provided by Syndetics. All Rights Reserved.

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Low Risk High Rewards : Practical Prescriptions for Starting and Growing Your Business

Author Biography

Table of Contents

Supplemental Materials