The Magazines Handbook

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The Magazines Handbook by McKay; Jenny, 9780415170352
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  • ISBN: 9780415170352 | 0415170354
  • Cover: Nonspecific Binding
  • Copyright: 10/17/2000

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Tracing the development of magazine publishing, McKay explores the business of magazines and the role of the magazine journalist. With the inclusion of specialist chapters on topics such as electronic publishing, she outlines the skills involved for these careers, looks at a range of feature writing and includes a discussion on "new journalism" and the status of reportage.
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