Making It Happen Turning Good Ideas Into

The world is not short on ideas, but it is short of people who can transform their ideas into outstanding results.

Peter Sheahan has spent a decade teaching individuals and companies how to make it happen--how to position effectively in the market and find opportunity where others cannot. Author of six books, including the international bestsellers "Fl!p" and "Generation Y," Sheahan has established himself as a highly successful entrepreneur with his international thought-leadership practice and as the CEO of ChangeLabs, a global consultancy building and delivering large-scale behavioral change projects for clients such as Apple and IBM. Sheahan has worked with some of the world's leading brands in the area of innovation and behavior change, including Google, Goldman Sachs, News Corporation, Harley Davidson and GlaxoSmithKline.

Introduction: So Now What?	p. 1
Packaging	p. 9
The Way The World Really Works	p. 11
The Evolution of a Great Idea	p. 21
Building a Better Offer	p. 29
Positioning	p. 43
The Blue-Flame Principle	p. 45
Being Sharp	p. 56
Establishing a Compelling Need	p. 80
Moving The Market	p. 101
Influence	p. 125
Stories and Stuff: Positioning 2.0	p. 127
The Buyer	p. 140
The Seller	p. 182
The Sale	p. 216
Acceleration	p. 229
Creating Leverage	p. 231
Getting Scale	p. 242
Building Platform	p. 253
Reinvention	p. 263
You Never Really ôMake Itö	p. 265
Staging Your Revolution (Or Evolution)	p. 275
Conclusion: Go and Make it Happen	p. 287
Acknowledgments	p. 290
Works Cited	p. 293
Table of Contents provided by Ingram. All Rights Reserved.

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Making It Happen Turning Good Ideas Into Great Results

Summary

Author Biography

Table of Contents

Supplemental Materials