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- ISBN: 9780073376813 | 0073376817
- Cover: Hardcover
- Copyright: 10/22/2010
The benchmark text for the syllabus organized by technology (a week on databases, a week on networks, a week on systems development, etc.) taught from a managerial perspective. OBrien defines technology and then explains how companies use the technology to improve performance. Real world cases finalize the explanation.