Managerial Economics Applications, Strategy and Tactics
, by McGuigan, James R.; Moyer, R. Charles; Harris, Frederick H.deB.Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9780324058819 | 0324058810
- Cover: Hardcover
- Copyright: 3/7/2001
This text seeks to train students to think analytically in a business context. Specifically, it uses over 250 real-world, managerially-oriented applications to show students how managers apply theories and techniques to solve real-world business problems. This approach motivates student learning and extends student thinking well beyond the final exam. The book includes extensive coverage of the latest analytical tools in managerial economics: game-theoretic tactics, best-practices mechanism design, information economics, and organizational architecture, as well as a thorough integration of international issues.